Welcome to Spiced.be, we couldn't be happier to have you! Make yourself at home!
And yeah SF, it's def hemp rope with bees wax coating, used for lighting bowls. I have a few friends who smoke MJ with it, they wrap it around the lighter, light an end of it, let it burn for a second, and then light the bowl using the wick. It's a cleaner hit with no butane taste. I've tried it with MJ before but never with blends, although now that you reminded me about it, I may grab a roll at my local shop.
